Festival Launch / Corporate Event
Amazon Prime Day 2024 – Shopping Festival Launch
One of the world’s largest shopping events, Prime Day kicked off in Turkey with a standout launch.
Brought to life by Tourismo at the elegant Peninsula Hotel Istanbul, the event introduced an exclusive shopping experience curated for Amazon Prime members.
Shaped by over 1.7 million discount requests gathered from across Turkey, this year’s Prime Day deals were selected based on insights from content creators, social media users, and leading shopping platforms—keeping the voice of the customer at the center of every step.
During the event, striking results from the “Perception of Discounts” study—conducted in partnership with Marketing Türkiye and Aksoy Research—were shared. 90% of participants reported following promotional campaigns, while 95% of Prime Day shoppers expressed high satisfaction with their experience.
A groundbreaking addition this year, the “Price Drop Reimbursement” guarantee eliminated shoppers’ concerns by refunding the difference as a gift card if prices dropped after purchase.
Backed by Amazon Prime’s fast and free delivery services, the campaign stood out not only as a major shopping festival but also as a data-driven, consumer-centric launch built on empathy and insight.
The gala night, hosted by Nargis Magazine’s Editor-in-Chief Ulviya Mahmudova and TAIB President Mehdi Naghiyev, welcomed distinguished guests from the business, art, culture, and social circles of both Azerbaijan and Turkey.
The evening, presented by Nargiz Jalilova and renowned actor Yetkin Dikinciler, featured unforgettable performances by Azerbaijan’s Honored Artist Sevda Alekperzade, Isfar Sarabski—winner of the 2009 Montreux Jazz Festival Piano Competition and recipient of the 2010 Zirva State Award—and Elnur Huseynov, who captivated guests with traditional Azerbaijani music and jazz.
At this special gathering attended by 300 guests, our team’s carefully curated table arrangements reflecting Azerbaijani culture, a meticulously selected menu featuring authentic Azerbaijani cuisine, and all event decorations designed by our creative team were highly appreciated by all guests.
The gala night, hosted by Nargis Magazine’s Editor-in-Chief Ulviya Mahmudova and TAIB President Mehdi Naghiyev, welcomed distinguished guests from the business, art, culture, and social circles of both Azerbaijan and Turkey.
The evening, presented by Nargiz Jalilova and renowned actor Yetkin Dikinciler, featured unforgettable performances by Azerbaijan’s Honored Artist Sevda Alekperzade, Isfar Sarabski—winner of the 2009 Montreux Jazz Festival Piano Competition and recipient of the 2010 Zirva State Award—and Elnur Huseynov, who captivated guests with traditional Azerbaijani music and jazz.
At this special gathering attended by 300 guests, our team’s carefully curated table arrangements reflecting Azerbaijani culture, a meticulously selected menu featuring authentic Azerbaijani cuisine, and all event decorations designed by our creative team were highly appreciated by all guests.
During the event, striking results from the “Perception of Discounts” study—conducted in partnership with Marketing Türkiye and Aksoy Research—were shared. 90% of participants reported following promotional campaigns, while 95% of Prime Day shoppers expressed high satisfaction with their experience.
A groundbreaking addition this year, the “Price Drop Reimbursement” guarantee eliminated shoppers’ concerns by refunding the difference as a gift card if prices dropped after purchase. Backed by Amazon Prime’s fast and free delivery services, the campaign stood out not only as a major shopping festival but also as a data-driven, consumer-centric launch built on empathy and insight.
